![]() In the highly frequented malls in the trendy metropolises of Munich and Düsseldorf, ALDI Süd reached a diverse audience looking for new trends and inspiration. The crowds at the centrally located promotion stands were accordingly large. Promotional stands in the middle of trendy centresĪn offer that numerous make-up lovers gladly accepted. During a competent consultation, they could learn more about LACURA and even have their make-up professionally applied on the spot, completely free of charge. ![]() Trained make-up artists awaited curious shoppers at the stylish stands in the busy shopping centres. Interested visitors could discover the unforgettable looks that can be created with high-quality cosmetics at the Beauty Tour. ![]() All products offer exceptional value for money. The selection ranges from nourishing face cream and trendy nail polish to indispensable basics such as plastic-free, sustainable cotton buds. Customers can also secure further high-quality make-up and body care highlights during regular promotions. The LACURA own-brand range now includes 20 essential items for daily use. High-quality cosmetics to try out up closeīeauty products have been part of the discounter’s range for more than 20 years. At the Meet & Greet with the two brand ambassadors, fans were able to try out the new products exclusively before they went on sale. The fruity-scented spray fixes make-up and keeps the look longer. Anna Maria Damm, known from “Germany’s Next Topmodel”, presented a “Hydra Beauty Mist”. Together with ALDI Süd, she has developed the “Shimmer Shine Stick” to highlight cheekbones and lips. Since then, she has been giving her followers make-up tips on Instagram. Clea-Lacy received the final rose from the coveted bachelor Sebastian Panek on the RTL dating show “Der Bachelor” in 2017. They also welcomed the two special guests Clea-Lacy Juhn and Anna Maria Damm at the promotional stands.Īs part of the tour, the two influencers showcased two new must-haves. Among others, it made stops at two URW shopping centres: in Pasing and Düsseldorf Arcaden, visitors were able to familiarise themselves with the range and try it out directly on site. To make its popular beauty care products even better known, the retail group went on a beauty tour throughout Germany in summer 2019. For example, a whole range of selected cosmetics. At ALDI Süd there is much more to discover than food.
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